China will begin enforcing its strict new rules around the creation of deepfakes from today. Deepfakes are increasingly being used for manipulation and humiliation. We've seen deepfakes of figures like disgraced FTX founder Sam Bankman-Fried to commit fraud, Ukrainian President Volodymyr Zelenskyy to spread disinformation, and US House Speaker Nancy Pelosi to make her appear drunk. Last month, the Cyberspace Administration of China (CAC) announced rules to clampdown on deepfakes. "In recent years, in-depth synthetic technology has developed rapidly. While serving user needs and improving user experiences, it has also been used by some criminals to produce, copy, publish, and disseminate illegal and bad information, defame, detract from the reputation and honour of others, and counterfeit others," explains the CAC.

The tipping point between acceptability and antipathy when it comes to ethical implications of artificial intelligence have long been thrashed out. Recently, the lines feel increasingly blurred; AI-generated art, or photography, not to mention the possibilities of OpenAI's ChatGPT, reveals a greater sophistication of the technology. James Fletcher leads the responsible application of AI at the BBC. His job is to, as he puts it, 'make sure what [the BBC] is doing with AI aligns with our values.' He says that AI's purpose, within the context of the BBC, is automating decision making.

Amid global economic turmoil, using AI to improve online experiences and extract the most value from every investment is more important than ever. The advertising industry is a pioneer of AI and machine learning; harnessing the technologies to deliver personalised experiences that ensure the right content is put in front of the right people at the right time. AI News caught up with Tim van Kasteren, Head of Engineering at Adevinta, to learn more about how one of Europe's online classifieds leaders is using AI. AI News: From the top, how is AI improving online classifieds? Tim van Kasteren: Online classifieds are a form of two-sided marketplaces where a buyer and a seller come together to close a deal.

AI News spoke with LG corporate vice president Samuel Chang about ThinQ, the company's brand for products and services incorporating AI. Chang played a major role in this year's AI & Big Data Expo in Santa Clara last week, taking part in both a solo presentation on "Process Automation from IoT Data" and a panel discussion on "Data and the Customer". Following the event, AI News decided to catch up with Chang to discuss LG's current experience in artificial intelligence and where the industry is heading next. How important is AI becoming to differentiate from competing products? With artificial intelligence gaining traction across a range of industries, it's becoming important to allow differentiation among competing products.

The AI & Big Data Expo, the leading artificial intelligence & big data event and conference is now less than 7 weeks away, returning to the heart of Silicon Valley at the Santa Clara Convention Center on November 28-29. Co-located with the IoT, Blockchain, Cyber Security and Cloud events, the show is set to host more 13,000 attendees, 350 exhibitors and 500 speakers from the likes of Netflix, Facebook, Walmart, Starbucks, Mastercard, John Deere and more. Dedicated AI & Big Data Conference tracks include; Enterprise AI & Digital Transformation, Data Analytics for AI & IoT, Big Data Strategies, AI and the Consumer, Developing AI Technologies and Big Data for Industry. The conference will showcase next generation technologies and strategies from the world of AI & Big Data, providing an opportunity to explore and discover new strategies to drive your business to the next level. The AI & Big Data Expo will host some of the world's largest brands with thought leaders sharing their experiences and knowledge, in addition to debating the advancements in AI and Big Data and exploring how these advancements affect a variety of industries and sectors.